Well, yes and no. While both services talk about Cloud computing, both actually do it in a subtly different way – and that might make all the difference.

Apple is focused on the device – be that an iPad, an
iPhone or an iMac – and iCloud allows you to synchronise all those devices so they each get a copy of your ‘stuff’. This is all done transparently, but the fundamental point here is that each device maintains its own copy, and those copies all get organised by the fat controller in the sky (aka Apple iCloud).

Google on the other hand prefers for all your data to live in the cloud. Permanently. Rather than syncronising,
Google would prefer you use your always-on internet connection to access your ‘stuff’ in real-time, across the web.
This is really a utopian vision of the future (See Google Chrome OS), rather than something that works right now (because today’s always-on internet connections aren’t… well… always on), which means that Google devices today employ a combination of synchronisation and live data access.
There’s a noticeable gap between the way Google devices work right now, and how Google tells us things should work.
So that’s the fluffy stuff out the way: Google continues to be visionary but arguably verging on the irrelevant, and Apple remains fixed right in the present, capitalizing on the now – but as a result is (perhaps) at risk of falling behind as we all become better connected.
Storage space
In terms of the tech stuff, there’s little to separate them. Google: 7.6Gb (unless you buy more)Apple iCloud: 5Gb (unless you buy more)
They both cover pretty much the same ‘stuff’, so you can store your mail, calendar, contacts, photos, device settings and documents in the above allowance for free.
Usability
Apple tightly integrates all their key products into one place and gives them a name: iCloud. The branding and execution is paramount, and iOS 5 will capitalise on the one-login approach, meaning that once you’ve entered your
Apple ID into your new device, all your ‘stuff’ will magically start to appear with no further interaction needed from you.
Google lags behind here, in the sense that while you’ve got a single Google login, it’s not immediately obvious how you use ‘The Cloud’ on your Google device (read: Android).
While you’ll get your calendar, and your email, it’s not clear how you get access to your Google Documents – or how you link to your Picasa account (Picasa remains one of the Google products which isn’t as tightly integrated with its others). Even Gmail isn’t automatically set up on a Google Android device’s “Mail” application by default – there’s a separate Gmail application for that, hidden away in the apps menu.
There’s no doubt in my mind that
Google will respond in due course so we’ll keep our eyes peeled on both the next version of Android, and how Google+ (Google’s Facebook rival) pans out, as this alone has resulted in a great deal of integration between the various Google products over the last month.
I’m an Apple iPhone 4 user, but have also been playing with an HTC Sensation for the purposes of compiling this article. It’s a shame Android doesn’t do a better job of integrating Google’s cloud services more tightly but the truth is that for now, iOS4 doesn’t actually have iCloud available, and we’ll all have to wait until later in the year for both iOS5 and iCloud to be launched before we’ll be able to see it all working.

The big difference: iTunes Match.
With iCloud, by default you’ll be able to see all your music purchased from iTunes across all your Apple devices – you’ll be able to download the music and enjoy it without having to store it on a central PC at home somewhere.
The really big news though, is that iTunes Match (a chargeable service) will scan your entire music collection, and make it available in iCloud, across all your Apple devices. Yeah, there are other services that do that, but only a small handful that don’t actually require you to upload all the music in your collection. As long as you own a track and it’s available in the iTunes catalog, Apple will let you play it back without needing to upload.
That’s huge – that means your music collection will be available in the cloud within the space of a few minutes, rather than taking days or even weeks to upload. Furthermore even if your copy of a track is recorded in low quality, Apple will offer it to you in high quality 256Kbps AAC format (as long as it’s a track they offer in the iTunes catalog of course).
A percentage of the annual fee goes to the record industry, which appears to be a way of dealing with the fact that most peoples’ music collections will contain at least a few tracks which weren’t obtained entirely legally… and for that contribution Apple will apparently turn a blind eye to where you might have got your music from.
Google isn’t ignoring this difference by any means, but its own Google Music service which
Google themselves admit is not ready for prime time doesn’t have the same functionality (yet), and has some way to go before it’s as functional or as usable as iTunes (or even Amazon’s Cloud music player).
The next few months:
iCloud, as with all
Apple products will be highly polished from the outset. It will be heavily integrated into both iOS5 and Apple’s OSX Operating System.
Google’s cloud offering is more a disparate set of Google products, all of which rely on internet access and which need further integration, and crucially from my point of view, a clearer message to consumers about what it does, and how it works.
We’d love to hear your comments – it’s a touchy subject for some – perhaps I’ll be accused of being an Apple ‘fanboi’ but while I can’t deny that I love Apple products, my Apple iPhone and Macbook are permanently connected to Gmail and Google Calendar…